What is a Retail Store Planogram?
A retail store planogram (POG) is a visual diagram that shows how and where products should be placed on shelves or displays in a store. It helps retailers organize products in a way that maximizes sales, improves customer experience, and makes efficient use of space.
In simple words, a planogram is a blueprint of your store layout that guides product placement.
Why Planograms Are Important
A well-designed planogram can:
- Increase product visibility
- Improve customer shopping experience
- Boost sales and conversions
- Maintain consistency across multiple stores
- Optimize shelf space effectively
Types of Retail Planograms
1. Horizontal Planogram
Products are placed side-by-side at the same shelf level.
Best for:
- Comparing similar products
- Encouraging customers to explore options
2. Vertical Planogram
Products are arranged vertically from top to bottom.
Best for:
- Better visibility
- Eye-level product placement (high-selling items)
3. Block Planogram
Products of the same brand or category are grouped together in blocks.
Best for:
- Brand recognition
- Easy navigation for customers
4. Product-Based Planogram
Focuses on individual product placement based on demand and performance.
Best for:
- Highlighting bestsellers
- Promoting premium products
5. Cross-Merchandising Planogram
Different but related products are placed together.
Example:
Shoes placed near socks or polish.
Best for:
- Increasing impulse purchases
- Boosting average order value
Real-Life Examples
Example 1: Supermarket
- Snacks placed at eye level
- Essentials like milk at the back to increase store walk-through
Example 2: Footwear Store
- New arrivals displayed at the entrance
- Premium shoes at eye level
- Discount items at lower shelves
Example 3: Clothing Store
- Mannequins showcasing trending outfits
- Accessories placed near billing counter
Planogram Templates (Basic Layout Ideas)
1. Grid Layout
- Straight aisles
- Easy navigation
- Common in supermarkets
2. Free-Flow Layout
- Creative and flexible
- Encourages browsing
- Used in fashion stores
3. Loop (Racetrack) Layout
- Guided path through the store
- Ensures customers see all sections
How to Create an Effective Planogram
- Understand your customers
Know what they buy and how they shop - Analyze sales data
Place high-demand items strategically - Use eye-level positioning
“Eye level = Buy level” - Keep it simple and clean
Avoid overcrowding shelves - Test and optimize
Regularly update based on performance
Benefits of Using Planograms
- Better inventory management
- Increased sales per square foot
- Improved product visibility
- Stronger brand presentation
- Reduced decision fatigue for customers Read More website maintenance charges in India Multichannel order management